Over the next few years GAMA started to transition Origins away from being managed by smaller regional groups.  In 1990 Origins was co-hosted with Dragon*Con in Atlanta, Georgia.  Though Dragon*Con was a relative newcomer to the convention scene, with its first event held in 1987, it was quickly growing.  The southern event took a different approach than many other conventions of the day.  Rather than focusing on just one aspect of fandom, like being strictly about science fiction or strictly about gaming, Dragon*Con emphasized merging the different aspects of pop culture into one event.  It was hoped that Origins would increase the show’s gaming profile, while it also introduced a comic book component in 1990 to go along with the existing science fiction and rock ‘n roll elements.  The mixture was a success, with around 4,800 people attending the show.  It may not have been as large as the 1988 Origins/Gen Con, but it once again introduced a new audience to Origins that previously may not have given the show a second look.

For upcoming Origins, with the exception of the 1992 show, a group called the Game Expo Management Company (GEMCO) was brought in to run the show for GAMA.  Before they were slated to take over, however, GAMA decided to partner with Gen Con one more time to hold the 1992 convention again as a dual show in Milwaukee.   Gen Con and Origins, though they were not of equal size, had seen equal relative growth during this period.  Both conventions had increased their ticketed game numbers by 28% since their respective 1987 shows.  Though the 1992 show was successful, it felt more like a Gen Con than a combo Origins/Gen Con show this time around.  Gen Con’s attendance had seen rapid growth since the 1988 combo show, and though this figure is likely high TSR claimed that around 20,000 people attended the 1992 convention.  Though being part of such a massive event was certainly a good thing for Origins, it would only carry over a much smaller attendance figure in subsequent years.